There’s a moment most high-achieving women don’t expect.

You’ve built the credentials.
You’ve built the business.
You’ve proven you can succeed.

And yet… when it comes to building real wealth, everything suddenly feels less certain.

You hesitate before investing.
You question whether you’re ready to scale.
You look to mentors, coaches, and programs for answers—hoping someone will tell you the right move.

Not because you aren’t capable.

But because building wealth requires a different version of you.

In this episode of Build & Scale Boldly, Dr. Leti Alto sits down with physician entrepreneur and money coach Dr. Bonnie Koo to unpack the mindset shifts, leadership decisions, and strategic moves that allow women to scale their businesses without losing themselves in the process.

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From the outside, it looks like discipline and high standards.
On the inside, it feels like pressure, overthinking, and exhaustion.

In this episode of Build & Scale Boldly, Dr. Leti Alto names what’s really happening: perfectionism isn’t protecting your success. It’s quietly slowing it down. And for women building toward 6, 7, and 8 figures, that cost compounds fast.

Building a Business Doesn’t Start With Confidence. It Starts With Decision.

Many women assume successful founders had certainty from the beginning.

They didn’t.

They had curiosity.

Bonnie didn’t initially plan to build a business. She started learning about personal finance simply because she realized how little she—and her colleagues—had been taught.

As she explains:

“Entrepreneurship… we see a problem and we want to provide a solution.”

At first, it was just a blog. A hobby. Something she enjoyed.

It wasn’t wildly profitable. It wasn’t fully formed.

But eventually, she made a decision.

“It really came down to just making a decision… I was like, well, why not?”

This is where most businesses are truly built.

Not when everything feels ready.

But when the founder decides to take themselves seriously.

The Hidden Leadership Trap: Abdicating Instead of Leading

As your business grows, new opportunities appear.

Coaches.
Mentors.
Masterminds.

And while these spaces can accelerate growth, they can also create a subtle shift.

You start trusting others more than yourself.

Bonnie explains how common this is:

“At the end of the day, you’re the CEO… No one knows your business more than other people.”

Leti names the pattern even more directly:

“Sometimes… somebody is going to come in and save us, right? So we abdicate rather than delegate.”

This distinction is everything.

Delegating means getting support.

Abdicating means giving away ownership.

Scaling requires support.

But it also requires leadership.

No mentor can replace your role as the decision-maker.

Why Wealth Requires Letting Go of Doing Everything Yourself

One of the biggest bottlenecks for high-achieving women isn’t lack of skill.

It’s lack of leverage.

In the early stages of her business, Bonnie intentionally reduced her personal workload by getting help at home.

“I had… a mother’s helper who would come in a few days a week… that really helped my mental load.”

This wasn’t about luxury.

It was about capacity.

Because every hour spent on low-value tasks is an hour not spent building, leading, and scaling.

This is especially important for women balancing careers, families, and growing businesses simultaneously.

Leti reinforces this throughout the conversation.

Building on the side allows you to grow without pressure—but growth still requires protecting your time and energy.

Scaling doesn’t come from doing more.

It comes from focusing on what only you can do.

The Money Mindset Shift That Unlocks Real Growth

For many women, the biggest barrier to wealth isn’t strategy.

It’s expectation.

Bonnie sees this constantly with entrepreneurs who assume they should be profitable immediately.

“Having this expectation that you should be profitable… day one is just not the norm.”

When early growth doesn’t match unrealistic timelines, doubt creeps in.

You question yourself.
You hesitate.
You slow down.

But building wealth isn’t instant.

It’s iterative.

It requires learning not just how to make money—but how to manage it, grow it, and sustain it.

It also requires changing how you think about money itself.

Bonnie shares a perspective that reshapes everything:

“The more money you make, the more impact that you can have.”

Leti expands on why this matters:

“Money makes you more of who you are… you have that opportunity to be able to give at a totally different level.”

Wealth doesn’t diminish your purpose.

It expands your capacity to live it.

Scaling Your Business Means Becoming Someone New

One of the most honest moments in the episode comes near the end.

Leti reflects on what entrepreneurship really requires:

“Entrepreneurship is about becoming a different version of yourself. It takes so much growth and so much discomfort.”

This is the part no one talks about.

Scaling isn’t just operational.

It’s personal.

It requires:

Making decisions before you feel ready
Trusting yourself when there’s no certainty
Continuing even when growth feels uncomfortable

This is how wealth is built.

Not through perfect timing.

But through leadership.

Your Next Level Requires You to Trust Yourself

If you’re building toward six, seven, or eight figures, your next breakthrough likely isn’t tactical.

It’s internal.

It’s trusting your decisions.
It’s stepping fully into your role as CEO.
It’s allowing yourself to build wealth without hesitation.

Because the business you want requires the leader you’re becoming.

Not the one waiting for permission.

Ready to Scale With Strategy, Not Burnout?

If this conversation resonated, here’s where to go next:

👉 Apply for The Wing — Beyara’s private container for women entrepreneurs building scalable, profitable businesses designed for wealth and freedom.

👉 Join The Flight Plan Newsletter — Weekly insights on scaling, leadership, and building sustainable wealth:

You’ve already proven you can work hard.

Now it’s time to scale in a way that builds real wealth—and real freedom.